Taking Home an AMA Houston Crystal Award

May 15

We Won! Taking Home an AMA Houston Crystal Award for PRSA Houston’s PR Day: Houston Hustle

We are incredibly honored to share that we received our first-ever AMA Houston Crystal Award—and what a moment it was! Our campaign for PRSA Houston’s PR Day: Houston Hustle won in the Special Event Marketing: Event Promotion – Single Event category, and couldn’t be more proud.

Winning this award is not just a personal milestone—it’s a celebration of the strategy, creativity, and heart that went into promoting one of the largest single-day public relations gatherings in Texas.

More Than Pretty Design: Why Event Marketing is a Process

Great event marketing goes beyond stunning visuals—it’s about telling a story, engaging the right audiences, and driving meaningful results. The Houston Hustle theme captured the energy of our city and the ever-evolving PR industry. We took that theme and built a fully integrated campaign focused on awareness, engagement, education, and impact.

Our team tackled real challenges:

Turning social engagement into actual registrations
Communicating value to professionals at every career level—from students to veterans
Doing more with limited marketing resources while staying aligned with PRSA’s mission of ethical, impactful communications

The Results: Hustle, Strategy, and Success

Here’s what we accomplished:

✅ Record-breaking attendance: 135+ attendees (8% over our goal)
✅ $17,000+ in ticket revenue: Exceeding our $15,000 target by 13%
✅ 8 student scholarships awarded: 60% over goal
✅ 437 social media posts: Generating 44,351 impressions (+11%) and 1,315 reactions (+31%)
✅ 14 strategic email campaigns: 19.63% average open rate
✅ $3,500 in sponsorship revenue: Surpassing our $3,000 goal

From the early messaging framework to post-event engagement, every piece was tailored to meet diverse audience needs while keeping the campaign unified under our Houston Hustle theme. It was proof that thoughtful strategy + team collaboration = incredible results.